The Client

Maison Margiela is a Parisian haute couture house founded on ideas of nonconformity and the subversion of norms. The house is known for its use of unconventional materials and conceptual approach to fashion

The Challenge
Subtly conveying the brand identity by leveraging deconstruction, avant-garde aesthetics, and non-brand branding while telling an overarching narrative. This requires innovative use of color and deconstructed design elements to showcase the Margiela brand, extending to publication, environment, and print.