The Challenge

For ten nights, Berlin becomes a canvas. Light installations transform monuments, buildings, and public spaces into an exhibition that stretches across the city.

The festival’s website offered a different experience. Dense navigation, competing visuals, and an unclear identity made an event built around discovery surprisingly difficult to discover.

The opportunity was to create an identity and digital experience that could capture the festival’s energy while giving visitors a clear way into it.

The Design Approach

A new visual identity gives the festival a recognizable language without competing with the artwork at its center. That system extends into an interactive website prototype designed around exploration, helping visitors discover installations, understand the event, and find their way through the city.

Identity, navigation, and interaction work together to turn curiosity into a journey through Berlin.