Feline Frenzy

Brand Identity, Campaign and Event Design

The Challenge

Feline Frenzy is a free spay-and-neuter event supporting household and feral cats in New York City. The event needed to make Trap-Neuter-Return easier to understand while inspiring residents to participate in humane community cat care.

The Idea

Compassionate Punks

The identity combines punk energy with unwavering kindness. Bold graphics, educational materials, community stories, vendors, and the mobile Neuter Scooter turn a complicated issue into an approachable neighborhood event.

The Outcome

Feline Frenzy gives residents practical resources to care for the cats living alongside them. Designed as a recurring event, it can build awareness, strengthen community partnerships, and support humane population management over time.